 | Purple Pride Beautyberry. Beautiful Berry Clusters! Plant for Winter Color Fast-Growing Food for Wildlife The Beautyberry 'Purple Pride', Callicarpa dichotoma 'Issai', is an outstanding Japanese selection with lilac-violet berries. Issai means "fruiting at a young age". It does best if planted in a protected location (from winter wind and sun), preferably in an east exposure. 'Purple Pride' has colorful berries that last long into winter and are eaten by a variety of wildlife. Pruning makes 'Purple Pride' even a more attractive,... - Purple Pride Beautyberry. |